Hi, Leah! Could you share with us the story behind EDiaperCakes? How did it happen?
I’ve always dreamed of creating a business with products that were clever and imaginative. I’m not sure my diaper cakes fit the bill, but they are adorable and precious in a clever and imaginative kind of way. To make a long story short, my husband and I had a beautiful baby girl at the end of 2011. She’s the one that introduced me to the expansive world of baby products, including diaper cakes. Since I’ve always loved arts and crafts, designing and making diaper cakes seemed a great fit. Then before I knew it, I was in the diaper cake business.
Where do you get the inspiration and ideas for the creation of your diaper cakes?
The inspiration comes from many different places. Sometimes it’s from a favorite childhood character and sometimes it’s as simple as a color scheme. I try to incorporate beloved children’s books, adorable toys made specifically for babies and different baby products in order to present a colorful and fun display that would melt the heart of any new mom.
What one thing sets your shop apart from other shops in the same niche?
I try to add my own style to my diaper cakes as well as include quality baby products that I myself use. For example, some of my diaper cakes have OXO Tot spoons because I found them to be of great quality and use them to feed my own daughter.
What is your typical day with your shop?
A typical day is not all that typical. My diaper cake business just started this year so there are a lot of things to do. First and foremost, fulfill orders and make diaper cakes. Then there is always inventory and contacting new vendors and designing new diaper cakes and working on the website and advertisements and PR.
How did your shop changed your life and those around you?
My life is definitely a lot busier now. Some days I’m not sure if it’s the business or the new baby.
What obstacle/s have you encountered when you put up your shop and while running it?
I think my obstacles are pretty much the same as most working mothers. I’m trying to balance business and family. Most days I feel like I just don’t get enough done at work and at home. Luckily, my husband is very understanding.
Aside from your online shop, where else can we find your products? Do you sell locally?
There are a few maternity/baby stores (all located in different states) that have expressed interest in carrying my diaper cakes, but as of now, my products are only online.
Where do you see your shop a few years from now?
I would love to see an even bigger selection of diaper cakes and I would love to sell my diaper cakes locally as well. Right now I’m working on a line of mini diaper cakes (2 tiers) for my website because currently I only have 4 tiered diaper cakes available.
Most, if not all, of our readers are DIYers and craft lovers. I am sure that most, if not all, have entertained (or are entertaining) the idea of making use of their talents by putting up their own handmade shop. What piece of advice or suggestion can you give to everybody out there who, one day, would also want to have their own business?
I think there are two things that are very important in running a business. First is persistence. You need to be able to work hard and be focused, especially when things get difficult and don’t go as planned. The second thing is to embrace change. Businesses, especially online business, need to change in order to keep up with the changing customer demand.